The Rise of the Gen X Female Investor
The Baby Boomers have been holding center stage for many years when it comes to the attention given by mainstream financial products and services. But the light is beginning to shine on financial planning for younger generations like Generation X. With many of the Boomers in formal retirement now, Gen Xers and Millennials are taking the investing spotlight. Gen Xers (those aged between 40–56) are in their peak earning years, and the time to plant